Company/Organization Name: Bring The Best Portugal
Featured Person Name: CASIMIRO DA SILVA SANTOS
Title: Certified Executive & Leadership Coach
- Background & Early Career
Can you share your professional background, including your journey from Chemical Engineering to leadership roles in global blue-chip companies, and how these experiences shaped your identity before becoming a solopreneur?
[Cas] I began my professional journey in Chemical Engineering, graduating from the University of Coimbra. Engineering sharpened my analytical thinking, discipline, and problem-solving mindset. These capabilities guided my leadership roles in global companies in Ecolab, Buckman and Kemira.
Leading multicultural teams, navigating high-pressure environments, and managing organizational transformations shaped who I became as a leader. I committed to creating workplaces where people feel seen, heard, and valued. Long before I became a coach, I was already living the principles that would later become Bring the Best.
- Transition From Corporate to Coaching
What inspired your transition from a global corporate career to founding Bring the Best and what was the defining moment that made you take this leap?
[Cas] My transition into coaching wasn’t sudden. It was an awakening. After nearly two decades in global corporate roles, I realised what truly fulfilled me wasn’t hitting quarterly targets; it was witnessing people grow.
A transformative session with Stephen Shedletzky from Simon Sinek Inc. served as a mirror. It helped me realise that my deeper purpose was to help others become courageous leaders. That moment planted the seed of Bring the Best.
Founding Bring the Best became my way of turning purpose into impact.
- The Mission & Philosophy Behind Your Coaching Practice
What core mission, values, and philosophies guide your coaching work today, and how do you combine mentoring, coaching, and consulting to create meaningful impact?
[Cas] My mission is clear: to change lives by creating abundance in the lives of people and organisations so that we can live in a more prosperous world. Bring the Best stands on four core values:
- Courage
- Authenticity
- Humanity
- Excellence
My methodology integrates coaching (awareness), mentoring (wisdom), and consulting (strategy). This blend creates profound transformation in mindset, leadership behaviours, and organisational results.
- Current Work & Unique Value Proposition
How would you describe your current work, leadership style, client approach, and the unique elements that differentiate your coaching practice in Portugal’s competitive and unregulated coaching landscape?
[Cas] Today, I work as a leadership, executive, and business coach with entrepreneurs, executives, and multicultural teams, from Portuguese SMEs to global corporations.
My coaching style is rooted in psychological safety, empathy, strategic thinking, and constructive challenge.
What differentiates my practice is:
- International credibility through ICF ethics
- Real experience leading teams through pressure and change
- A human-centred, holistic approach
- Measurable, tangible results
- A fusion of people, leadership, and business growth
I don’t sell coaching. I create transformation.
- Challenges, Learnings & Personal Growth
What significant challenges did you face in your journey, both personally and professionally, and how have these experiences helped you grow and strengthen your practice?
[Cas] Leaving a stable corporate career for a purpose was one of my biggest challenges. Another was overcoming imposter syndrome—especially as global visibility grew through publications such as Forbes Founders, Brainz Magazine, ICON, and others.
I’ve also navigated, during my corporate career, deeply human challenges: team restructuring, the loss of a team member, and the arrest of another team member.
These moments taught me that leadership lives in the invisible: presence, empathy, resilience, and humanity.
- Impact, Achievements & Client Success
What accomplishments or transformations are you most proud of, and how do you ensure long-term value, trust, and meaningful results for the individuals and businesses you coach?
[Cas] I am proud to have helped hundreds of leaders and teams transform. Highlights include:
- Being recognised as aTop LinkedIn Voice
- Being named among theTop 500 Global Inspirational Leaders
- Having my work featured in international magazines
- Seeing dysfunctional teams become collaborative and high performing
- Supporting entrepreneurs in rebuilding confidence and scaling their businesses
The most meaningful success?
When a client says, “I believe in myself again.”
- Future Vision & Strategic Roadmap
What is your long-term vision for Bring the Best including your goals for the next 3–5 years, and how do you plan to expand your impact and reach?
[Cas] Over the next 3–5 years, my vision is to:
- Position Bring the Best as a national and international reference
- Achieve €120,000 annual revenue
- Maintain 15 one-to-one coaching clients
- Be recognised as a top global coach by the ICF
- Join the ICF global leadership
- Build a thriving leadership and entrepreneurial community
- Scale workshops, programmes, and impactful experiences worldwide
Advice for Future Entrepreneurs & Leaders
[Cas] Start before you feel ready.
Courage is born in action, not before it.
Surround yourself with people who elevate you. Protect your energy. Understand that your business will never outgrow you and remember- the world needs leaders who make people feel seen, heard, and valued.
