Cairo, September 30, 2025 – Baky Hospitality Group (BHG), a pioneer in high-end dining and luxury lifestyle experiences in Egypt, is joining forces with M squared to introduce the country’s fourth Reif Kushiyaki at 31WEST, the flagship lifestyle community redefining West Cairo living.
With its design rooted in sustainability, exclusivity, and effortless living, 31WEST is more than a residential project.. it’s a destination. And at its heart will be Reif Kushiyaki, the cult Japanese street-food concept by internationally acclaimed Chef Reif Othman. Known for its bold flavors, playful creativity, and laid-back spirit, Reif Kushiyaki has already become one of Egypt’s most in-demand dining experiences. The 31WEST location will elevate the brand further, curating a refined menu and atmosphere tailored to its new West Cairo audience.
Ayman Baky, Founder & CEO of Baky Hospitality Group, commented:
“We’ve had our eyes on the west side for some time, especially as many of our Reif Kushiyaki 5A guests are already based there. Partnering with M squared, a young and dynamic team that mirrors our own philosophy; allows us to bring something fresh to the community while staying true to Reif’s adventurous spirit.”
Since its launch in 2013, Baky Hospitality Group has shaped Egypt’s dining landscape with award-winning concepts including Sachi Restaurants, Kazoku, Little Lexies, Megumi, Shinko, and Reif Kushiyaki. Beyond restaurants, BHG is known for creating cultural moments and lifestyle spaces where food, people, and atmosphere fuse into unforgettable experiences.
31WEST by M squared spans 31 feddans of low-density, WELL-certified living, with 78% dedicated to green and open spaces, a natural 7,000 m² lake, and a complete set of amenities upon delivery. Strategically located on the July 26th Corridor, it is set to become West Cairo’s new benchmark for community-driven lifestyle.
The opening of Reif Kushiyaki at 31WEST marks not just an expansion but the beginning of a new era where global culinary culture meets Cairo’s west side.
