Hyundai Motor Group says it will begin introducing humanoid robots into its factories starting in 2028, joining a growing list of global companies racing to adopt advanced robotics. The South Korean automaker showcased Atlas, a human-like robot developed by Boston Dynamics, at the Consumer Electronics Show (CES) in Las Vegas on Monday.
Hyundai plans to deploy Atlas across its worldwide manufacturing network, including facilities in the United States. One of those sites is a Georgia plant that drew international attention following a large-scale immigration raid in 2025. Hyundai, which owns a majority stake in Boston Dynamics, said the robots will gradually take on a wider range of tasks as their capabilities improve.
Designed for industrial environments, Atlas is being developed to work both alongside human employees and independently. In factory settings, the robots could move materials, operate machinery, and even assist with vehicle assembly and testing — including handling tasks similar to guiding or positioning cars on production lines. Hyundai says the goal is to reduce physical strain on workers, improve safety, and increase efficiency.
The company did not disclose how many robots it plans to deploy initially or the overall cost of the rollout. Speaking at CES, Hyundai vice chair Jaehoon Chang acknowledged concerns about job losses but said human workers will still be needed to train, supervise, and manage the robots.
The announcement follows Hyundai’s pledge to invest more than $20 billion in the US, expanding vehicle production and boosting spending on artificial intelligence, autonomous driving, and advanced manufacturing technologies. Other companies, including Tesla, Amazon, and China’s BYD, are also investing heavily in humanoid robots as automation reshapes the future of industry.
