In the luggage industry, the backpack stands out as a game-changing invention, particularly for avid travelers. Today, backpacks have evolved beyond mere utility to become fashion statements. Choosing the right one can be challenging, but Sherina Kapany, the founder of Sun Strategic, a digital marketing company, staunchly recommends Moschino over other brands for backpacks. According to Kapany, backpacks are the saviors of every entrepreneur, a sentiment many would readily agree with.

In public relations, the internet has revolutionized the traditional landscape, and Digital PR emerges as a key solution. Unlike traditional PR methods that involve promoting the brand through activities like CSR initiatives led by company executives, digital solutions focus on cultivating a positive brand image through direct interactions with clients. Sun Strategic, led by visionary entrepreneur Sherina Kapany, has positioned itself as a leading Digital PR solution provider, aiming to deliver measurable results.

What started as an HR Consultancy has transformed into a successful digital marketing agency in just four years. Sun Strategic has not only made strides in the digital marketing space but has also ventured into e-commerce with an American sock and accessories brand. With a vision to change the world through innovative solutions, the Sun Strategic team prioritizes customer engagement, satisfaction, productivity, and shareholder return.

The agency’s extensive service portfolio includes brand building, Digital PR, performance marketing, print design, website design, content marketing, and SEO/SEM. Their focus revolves around refining a client’s PR directly in front of their audience through various social media platforms, adding significant value to their clients through innovative solutions.

ENTREPRENEURIAL JOURNEY

For the past five years, Sherina Kapany, a dynamic entrepreneur and inspirational female leader, has made significant contributions to the industry through her successful startup. Over the course of her career, spanning 14 years, she has established herself as a prominent figure with a strong voice and exceptional leadership skills, overseeing operations in the US, Europe, and Australia.

Sherina, a TedX speaker and contributor to various entrepreneurial websites, consistently sets high standards and pushes the boundaries of her entrepreneurial venture in India. Despite facing corporate discrimination and biases as a woman entrepreneur, she has turned negative comments such as “She won’t be able to bring much to the table” into her primary motivation, ultimately earning the success she truly deserves.

Reflecting on her journey, Sherina emphasizes the role of an entrepreneur in not just selling business services or employing people, especially in the service industry. According to her, the essence of the job lies in enhancing the customer experience, making a meaningful impact, and ensuring the continual progress and growth of employees—a fundamental aspect of her entrepreneurial journey.

COMPETITION IS IMPORTANT FOR GROWTH

“The competition in the industry is only going to increase as I believe that my fellow Indians hold the same potential as me. With a limited number of companies offering digital PR services, I believe that anyone can be a stalwart in PR and Marketing because different people bring their own set of uniquely creative sensibilities. Competition is a motivator and we are looking forward to facing it” shared Sherina.

SERVICES, SOLUTIONS AND CUSTOMERS

In the digital scheme of things, the Sun Strategic team has been offering a plethora of services that remodel businesses with trending content for websites and storytelling devices, traffic building through blogs and news articles, pr, social media marketing, social listening, community management, gaming app development, and user experience design.

At the heart of it, they are solving problems that most traditional PR firms cannot solve, which is changing the mind of end-users and creating a loyal clientele for big names including Airtel, Baby Natura, BMW, Bajaj Finserv, Chai Pe Charcha, Glenmark Pharma, HDFC Realty, House of Naari, ICICI, Prudential, Indiabulls, Kanakia, Marriott Hotels, MAC Cosmetics, MTV, Microsoft, Novartis, Nature’s Basket, Prabhudas Liladhar, Papulex, Payal NewYork, Roche, SocNation, Soulflower, TorrentPharma, Toritz, and UrbanClap

INSPIRING AND ENERGIZING THE TEAM

With a team of visionaries who are focused on delivering change, the Sun Strategic team consists of dynamic individuals who are passionate, professional and diligent when it comes to offering solutions. The team consists of Type A personality individuals who are motivated to work and are managed by a robust HR team.

In the service industry, human resources are invaluable. Sun Strategic has an innovative and forward-looking HR and operations team whose Head of Operations comes with 30 years of international experience in shipping and logistics, while the Head of HR has been associated with the company since the beginning of her career.

The employees are supported with 30% raises once or twice a year, education loans, getting into universities overseas, and performance evaluations every month. They provide their employees with the relevant tools to ensure that every person in the company develops a Type A personality regarding their work product and ethic, while incentivizing their overall development and growth. Whether they are students with internships, 70-year-olds working from home or those associated with the brand for 5 years, everyone in the firm plays an essential role.

REMARKABLE ACHIEVEMENTS

• Sun strategic has been awarded as the “Best Bootstrapped Digital Start-up” by Drivers of Digital Awards 2018
• Won the “Best Content in a BTL Marketing Campaign” for Cipla ‘IPledge 2020’ by Masters of Modern Marketing Awards 2018
• Acquired the “Best Content in a BTL Marketing Campaign” for Airtel by India Content Leadership Awards 2018
• Sun Strategic won the award by Femina World Women Leadership Congress & Awards Best Organization for Women’s Talent Development

FUTURE GOALS

With aspirations to expand into international markets on the horizon, the company is also gearing up to invest more in technology to enhance the value-added services offered to their customers. While technology has been integral to the brand’s service offerings, Sherina asserts that, despite its increasing role, technology cannot fully replace PR solutions. She emphasizes, “The influence of technology has grown significantly. Nevertheless, we believe that technology can only enhance the operational aspects, and the PR industry necessitates a personal touch that technology cannot replicate. Technologies such as chatbots or automatically generated articles may provide support to PR services to a certain extent, but they cannot replace the human element crucial for connecting with clients and creating genuine value.”

WORDS OF WISDOM FROM AN ENTREPRENEUR 

Sherina emphasizes the importance of entrepreneurs gaining a comprehensive industry experience. While entrepreneurs can start young, the likelihood of success increases significantly with relevant experience. Understanding the psychology of people and embracing the notion that failure is not inherently negative are crucial aspects. Sherina highlights that focusing solely on making money can hinder one’s journey to becoming a true entrepreneur. The essence of entrepreneurship lies in changing the lives of people, and this purpose should be at the forefront of an entrepreneur’s endeavors.