Amy Suzanne Upchurch: Defying the Odds When All Seems Lost
For generations, women have been told to silence their intuition and place their trust in systems that promise quick answers, yet often fail to address the deeper needs of their bodies and lives. Around the world, countless women do not struggle because they lack willpower, but because they lack access to nutrition, to care, and to compassionate support during the most vulnerable seasons of motherhood.
From that gap between need and care emerged Amy Suzanne Upchurch, Founder and CEO of Pink Stork a woman who transformed what many viewed as a hopeless cause into a mission of hope. Guided by empathy, faith, and lived experience, Amy built Pink Stork to remind women everywhere that their health matters beyond profit margins and industry trends.
Today, her work stands as proof that real impact is not measured in revenue alone, but in lives strengthened, hope restored, and women who feel seen, valued, and deeply loved empowered not just to heal, but to believe in their purpose and potential.
From Garage Beginnings to a Global Movement for Women’s Wellness
Pink Stork is a women’s wellness brand created by women, for women designed to support every season of life. What began as a small garage startup rooted in faith, family, and personal necessity has grown into a global company offering more than 100 science-backed products supporting fertility, pregnancy, postpartum care, hormonal balance, and overall health.
At the heart of Pink Stork is a simple but powerful mission: to restore hope and health to women.
Amy believes women deserve clean, effective supplements made with integrity, transparency, and compassion. Every product is thoughtfully formulated using high-quality ingredients, rigorous testing standards, and clear labeling without compromise.
More than a supplement company, Pink Stork is a movement: educating, empowering, and advocating for women who are often unheard or overlooked in today’s healthcare systems.
This mission-driven approach shapes everything Amy leads from product innovation and community engagement to charitable giving and team development. Inside the workplace, she is energized by solving meaningful problems, developing people, and transforming bold ideas into real-world impact. She leads with faith, curiosity, and courage, fostering environments where individuals feel seen, supported, and empowered.
Outside of work, Amy embraces the fullness of life, raising six children while building a purpose-driven business. Her faith remains her anchor, guiding her through every season with intention, humility, and trust in a greater plan.
Faith-Driven Leadership, Motherhood, and Resilience
One of Amy’s greatest challenges has been scaling Pink Stork without compromising its core values. As demand increased, pressure mounted to move faster or cut corners. Instead, she remained steadfast in prioritizing product integrity, supply chain excellence, and transparency even when it required difficult decisions and significant investment.
At the same time, she navigated the realities of rapid growth while raising six children. Building a company alongside motherhood demanded constant prioritization, sacrifice, and the humility to ask for help in seasons of exhaustion and uncertainty. As a woman founder in a highly competitive, often male-dominated industry, she also had to earn credibility while trusting her vision and standing firm in her convictions.
Through each challenge, Amy’s leadership has been shaped by resilience, faith, and an unwavering commitment to purpose. She believes strong leadership is rooted not in status or ego, but in stewardship, service, and trust in God. Observing today’s emerging leaders, she emphasizes the need for resilience, accountability, conviction, and humility qualities essential for navigating a rapidly shifting world with integrity.
Redefining Women’s Wellness Through Faith, Truth, and Purpose
Pink Stork challenges several deeply rooted narratives shaping women’s health today.
First, it restores trust in the female body in a culture that encourages outsourcing intuition to algorithms, quick fixes, and profit-driven systems that often overlook root causes. Pink Stork stands firm in the belief that the female body is not broken it is brilliantly designed by God.
Second, the brand reclaims womanhood and motherhood as sources of strength rather than limitation, rejecting the false narrative that faith, family, and ambition cannot coexist.
Third, Pink Stork integrates science with spiritual grounding, recognizing that true wellness is physical, emotional, and spiritual rooted in truth, integrity, and purpose.
As Founder and CEO, Amy sets the vision, protects the mission, builds leadership, and guides strategic growth with excellence. The most fulfilling moments of her work come from hearing customer stories, mentoring her team, and spending time with family constant reminders of the deeper purpose behind every decision.
The Belief That Rest Is Not Weakness, But Design
At Pink Stork, flexibility, balance, and inclusivity are not trends they are foundational values. Amy rejects the hustle culture that treats rest as weakness, believing instead in a biblical rhythm of work and restoration.
In Genesis, God created the world in six days and rested on the seventh not from fatigue, but by design. That principle shapes how Pink Stork operates. The company creates space for people to be whole: parents, caregivers, leaders, and contributors with lives beyond their job titles.
When people are trusted, supported, and allowed to rest, they do not produce less they produce better.
Amy encourages women to redefine success for themselves, honor the different seasons of life, and extend grace to their own growth. Motherhood and career advancement can coexist. Lived experience is not a limitation it is often a leader’s greatest qualification.
Serving Women with Purpose
At Pink Stork, charitable partnerships and product donations are inseparable from business strategy. The company was built on the belief that wellness is stewardship, not privilege. Growth is measured not only by scale or revenue, but by service and impact.
Guided by faith, Pink Stork meets real needs for women facing barriers to nutrition, prenatal support, and postpartum care often long before they ever become customers. This approach keeps compassion at the center and ensures that growth never outpaces purpose.
At Pink Stork, true impact is measured in lives strengthened, hope restored, and women reminded they are seen, valued, and deeply loved.
Vision for Women’s Wellness and Entrepreneurship
Looking ahead, Amy envisions Pink Stork continuing to lead women’s wellness through innovation, education, and global expansion while maintaining uncompromising integrity and quality. Her goal is to build a legacy brand: one women trust, employees are proud of, and families benefit from for generations.
Her advice to entrepreneurs is simple, though not easy:
Define your values before success defines them for you.
Growth, money, and influence test convictions faster than hardship ever could. Amy believes in building businesses on obedience rather than outcomes doing what is right even when it costs more, takes longer, or feels illogical.
She encourages leaders to surround themselves with people who challenge character, not just strategy; to move at a pace that honors faith, family, and rest; and to reject the belief that success requires sacrificing everything now and justifying it later.
True impact, she says, flows from identity. When leaders stay rooted in who God created them to be, their work becomes a vehicle for service not self-promotion.
Inspiring Women to Lead with Health and Heart
Pink Stork reflects Amy’s faith, family, and perseverance. Her journey as a founder is inseparable from her journey as a woman and mother. Every challenge and success reinforces her belief that businesses can be both profitable and purpose-driven.
Through Pink Stork, Amy hopes to inspire women not only to take ownership of their health, but to believe in their calling, their resilience, and their power to make a meaningful difference in their families, their communities, and the world.
